• Latest ASI study finds commanding advertiser recall among 82% of surveyed recipients

Survey under 7000+ consumers in 21 cities across USA, Europe and Australia

The Advertising Specialty Institute® (ASI) released groundbreaking global research proving promotional products deliver commanding advertiser recall among an average of 82% of recipients in every international city surveyed. Promotional products remain a high-impact, cost-effective ad medium allowing even small companies to achieve as high an ROI as major corporations, according to ASI’s latest study. The comprehensive cost analysis provides buyers and sellers of logoed pens, caps, T-shirts and other branded items with powerful data to convince clients world-wide that promotional products can increase sales and brand exposure.

Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.

  • Everyone in our industry can be proud of providing low-cost advertising that actually makes consumers feel good about advertisers.
    The real beauty is that local businesses and big brands alike can easily spread the word about a company, club or non-profit through useful items people will show off again and again at home, work or out on the town. As ASI’s study shows, that’s the proven power of promotional products.
    Timothy M. Andrews President and chief executive officer of ASI

Highlights of the 2013 global study include useful statistics on

  • Products and Income: Consumers in Sydney, Rome and Canada all own more caps than those in the U.S., with those earning $100,000+ most likely to wear branded headwear

  • Cost Per Impression: Logoed bags used to tote things like groceries tie with writing instruments as having the lowest CPI of any promo item in the U.S.

  • Ethnicity: 52% of Latino consumers own a logoed T-shirt, the most of any racial demographic

  • Age: Younger consumers (and Australians) are more likely to have branded desk accessories
  • Advertiser Recall: 95% of those owning logoed outerwear like fleeces can recall the advertiser’s name

  • Location: Of all of the metro areas surveyed, Phoenix residents boast the most logoed drinkwar

  • Party Politics: Democrats report owning more drinkware than members of other political parties

  • Trends: 27% of citizens of Paris own promotional USB drives vs. 11% of U.S. consumers